OUR PHILOSOPHY

Bluem is a brand built on a philosophy of clean beauty, transparency and integrity. We draw from ancient wisdom and traditional practices to present a beauty line that encourages self love and true sustainability.. From seed to skin, we’ve worked to minimise the impact on our planet by only using pure, potent and locally sourced ingredients while tracing the supply chain to ensure ethical and sustainable harvest practices are emphasized throughout our entire product line.

SELF LOVE

The average woman applies 168 chemicals to her body before she leaves the house each morning. Why? The modern world wants you to believe that what you are searching for doesn’t exist yet. That you will always need something new and complex to look beautiful.. To feel beautiful. But they’re wrong. If we don’t love ourselves, how can we expect anyone else to love us? How can we expect to give love from an empty cup? Bluem is more than a skincare range. It is a way of being, a way of loving, a way of slowing down and reminding yourself that you matter, too. Don’t just rush your skincare routine and wack it on before you leave the house each day.. You don’t have to mindfully put on your face as part of who you are.. Take a moment, take a breathe, light a candle, look in the mirror and say something nice to yourself - because you deserve it. Glowing skin is more than just what we put on it - it’s a light that comes from the inside and one we share with others around us as we float through our day.

So, have you loved yourself today?

CLEAN BEAUTY

We devise formulations that are targeted and effective yet remain simple, organic and free from harmful or unnecessary ingredients. Many mainstream, conventional brands use ingredients they’d rather we don’t know about. Their skincare products contain ingredients to make them feel a certain way or to prolong the shelf life. But many of these ingredients don’t provide any benefits to your skin and, worse still, some are well documented to cause harm to our health and planet. It doesn't have to be this way. We use miron glass to protect the integrity of the phyto-active nutrients in the bottle. Legend has it, Cleopatera used this very glass as early as 69BC.

SUSTAINABILITY

Our packaging has been reduced to the bare essentials, sourcing carbon neutral papers and giving back to the local economy in harvesting regions. The Kakadu Plum is wild-harvested from remote regions of WA, and the Finger Lime is grown locally in the Northern Rivers. Our Konjac sponges are sourced (and shipped) ethically from where they grow natively to Japan. Our soaps, once destined for landfill due to being offcuts from a mainstream industry, have been hand selected and salvaged to acknowledge and respect their high quality ingredients. Our entire range is vegan, cruelty free with no hidden nasties.. Just the way nature intended. The innovative native plant extraction process that we utilise to create our potent plant serums uses rain harvested water. We are working towards and aspire to become B-Corp certification and have a terra cycle program in place that ensures ALL of the by-products from our minimal waste beauty line WILL be recycled.

ZERO WASTE - REDUCE, REUSE, RECYCLE.