IN BLUEM: KIMBRA AUDREY

Kimbra is a muse to many and an artist living in Paris. After modeling for nearly a decade, Kimbra was frustrated with the superficial images constantly created of her, and working in an industry that was not at all in alignment with her values. She has struggled with depression her entire life and began taking self-portraits as a cathartic way to create images of how she actually saw herself. Kimbra shoots exclusively on film, which she develops and prints herself at home. She does not retouch her images and finds beauty in the natural imperfections that occur from shooting film.

With our infatuation with her art and soul, we couldn’t wait to explore self love through her unique point of view.
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OUR MISSION

Bluem is a brand built on a philosophy of clean beauty, transparency and integrity. We draw from ancient wisdom and traditional practices to present a beauty line that encourages self love and true sustainability. From seed to skin, we’ve worked to minimise the impact on our planet by only using pure, potent and locally sourced ingredients while tracing the supply chain to ensure ethical and sustainable harvest practices are emphasised throughout our entire product line.
It’s self love.

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JOIN THE
SELF LOVE CLUB

Where everybody is welcome.

Sign up to receive 10% off your first order. We'll also send you little gifts, love letters and rituals to inspire you to love yourself a little more each day.