Each Solstice marks the beginning of a new season; a highly potent and magical time for renewal where Mother Nature responds to the shift in energy from the decreased or increased sunlight. A winter solstice, when nature is at its quietest, asks for us to pause, disconnect, and reconnect with our internal world and awaken your imagination and dream state. Whereas the summer solstice reinvigorates us with its longer days, supporting the flow of our life force and invites you to focus on what lights you up.
Bluem is a brand built on a philosophy of clean beauty, transparency and integrity. We draw from ancient wisdom and traditional practices to present a beauty line that encourages self love and true sustainability. From seed to skin, we’ve worked to minimise the impact on our planet by only using pure, potent and locally sourced ingredients while tracing the supply chain to ensure ethical and sustainable harvest practices are emphasised throughout our entire product line. It’s self love.